“Jobs isn’t widely known for his association with philanthropic causes”, compared to Bill Gates’ efforts. After resuming control of Apple in 1997, Jobs eliminated all corporate philanthropy programs“

Microsoft on the other hand…

“In the United States, Microsoft matches each employee contribution — up to $12,000 annually; this includes a match for gifts of time as well as money. When employees volunteer their time in the community, Microsoft donates $17 per every hour volunteered to the eligible organizations they serve. This program has been in place for only one year, and already employees have volunteered for more than 110,000 hours.”

Sometimes the companies we respect  just don’t respect others as much.

Thanks for keeping us posted reddit.

*Update: Check out the whole Webinar Here*

Notes

Addresses the ROI Of Social Media, why does it matter to have fans and be on tumbler?

The ROI of the internet is what we measure not just Social Media, its only 17 years old but its dominating.

We can’t wrap our heads around what is happening with the size of the internet. The internet is bringing back ‘the small town feel’. Everyone knows everything about everyone.

We are starting to have relationships with brands as they would with individuals.

In the last 100 year’s we’ve been in the ‘push’ erra, buying ads, TV Ads, Social Media is ‘pulling’ people in. We still do occasional ‘pushes’ but success is in pulling people in.

Takes a new skillset for 2011 vs even 2005, its more about customer service than sales today.

‘How to Win?” (not charlie sheen quote)

Zappos is the primo example of customer service. The culture of a business is built into organizations, “If you are running a company, or a one person show, if you don’t have the ‘thesis’ correct you’ll fail. You must run a mariton, you can’t look for quick hits. You have to change culture of organisations to be PRO social media. You can’t half ass social media.”

People are skeptical, but our job is to convince them of believing in social media.

How do we change?  First is to understand the ROI of a real community. We have to show examples of social media / real customer service works (Zappos sale to Amazon).

People will battle more on Customer Service more than price in the future. Its easy to copy anything out there, the way to win when you engage with your community.

We want to be in the BRAND business, not in the cheep price ‘sales’ business.

When people are just focused on numbers, its not focusing on People. If its about ‘name’ we win, if its about ‘numbers’ we fail. The conversation is going to be about how many people can we bring to the conversation.

(I’m not watching American Idol for this! haha)

He was number 2 on NYT Best sellers by 700 books to guy who has millions of viewers on TV, he accomplished it by Social Media.

Winning is a funny thing, ‘I’ve already won because I do what I love’ you don’t need 1 billion in sales – you need to feel good about yourself.

Winning is different for everybody – what are you driven by? The way to win is to do the right thing, ‘legacy is better than currency’ you’re not going to care about how much money you make when your 80, you’ll care about how you did it.

How did Old Spice Fail?

Silver Bullet. It had great success, wildly considered a great campaign. Social media is about ‘tactical’ do things this way… its all tactics.

The ‘Thank you economy’ is about having lifetime value.

Old Spice didn’t ENGAGE with the customer, they kept doing the same thing – retweeting nice things about themselves and selling to individuals. It got the word out about ‘The Party’ eveyrone showed up.. But then they didn’t do anything.

They could have created ‘contacts’ with individuals, they didn’t say thank you.  The brand is an asset, but what they didn’t do is create an emotional center.

Talking with Lewis is pretty cool, but I’m going to be on Pierce Morgan.. <-haha!

Be nice to people, don’t just do them to the Garyv’s of the world, we should be nice to everyone.

Saying thank you is way more important than a quick buck.

Its a big miss for Old Spice not to hire 100 people and reply to people who their ‘fans’.

LOL if you buy the most copies of his book you get a dinner in NYC with Lewis & Gary… Who wants to buy me a couple?

Q & A

How do you focus on family with travil so much?

Gary: Quantity VS Quality. Its a struggle when you love to work. He’s in an AIRPORT! (He probably looks like a madman!) Balance to the best of your ability.

How to bring a CEO into the new relm?

Gary: Convenes them, but respect them. Use case studies, Borders VS Amazon – Netflix VS Blockbuster. Do it by executing, not by theory – must understand how people work. They ‘get it’ but need to challenge them. Be on the right side of history, stand up for what you believe in.

Best piece of advice today?

Gary: Real answer: what do you want to accomplish? Define what matters to you – my blueprint doesn’t work for anyone but me. What does your finish line look like? Define what you want to look like in the future, it will give you drive. Want a million bucks? Want to do what you love?

Best advice to find good employees?

Gary: Not worry about good employees! Jk… You don’t know what you have ’till you sleep with them’, from the business part – if they’re not good fire them. Don’t worry about anything till you get in the trenches with them… Lot easier to hire and fire – fire quickly.

How to keep motivated without results?

If you really really like it, the results are the game itself. Love the game- don’t worry about the results. If you’re not making the cash, examine what you’re doing to make sure its what you want to do.

“IF YOU LOVE THE GAME, THEN YOU HAVE NO WORRY ABOUT THE RESULTS.”

Be proud of what your selling, care about your end user – that is your game.

Last words Gary:Thank You

The link leads to this site*, which is a sales page for an information product about making information products. Which is akin to a book about writing books in my opinion, which I’ve always found pretty funny. Anyways, I go to the site the product itself is about $2,000, not chump change for sure. Now for all you internet marketers out there, and aficionados of conversion rates, you can usually count on a 2% – 3% conversion rate on landing pages that get qualified leads. Its impossible for us to know for sure, I doubt whomever built the product is interested in telling us the sales conversion rates.

With the $2,000 price tag, and 2% – 3% conversion rate in mind I had to find out what type of traffic the site is getting. So off to CubeStat.com, Not the most accurate measure, but it gives a good idea of traffic.

According to this we’re looking at possible traffic of around 35,000 visitors per day. Lets do the math shall we?

36,000 visitors / day at 2% sales rate = 720 sales / day at $2,000 per sale = ~$1.4 Million

Ok These numbers can’t be 100% accurate… Even if I’m only half right, thats almost half a million a day. Even if I’m only 10% right, thats still $140,000 a day.

There sure is money to be made in the online marketing game – have any product idea’s that might be worth $2,000? Let me know, I’m in!

*The link is an affiliate link, I’m not the affiliate though the fella who made the Facebook post is.

LivingSocial.com is offering a great deal today via an Amazon $20 gift card for $10.